I led the delivery of a public-facing web platform designed to strengthen the digital presence and user experience of the Buraq brand. The project focused on delivering a modern, responsive, and high-performance website that supports content publishing, brand communication, and future platform scalability.

Problem

• Existing web presence lacked performance optimization and modern UX standards
• Content updates required developer intervention, limiting agility
• Need for a scalable frontend architecture aligned with SEO best practices

My Role

• Served as Project Manager overseeing frontend delivery
• Coordinated designers and frontend engineers to align UX and technical execution
• Defined scope, delivery milestones, and acceptance criteria

Solution

• Delivered a responsive web platform using modern frontend technologies
• Implemented SEO-friendly rendering using server-side and static generation
• Integrated a CMS-backed blog to enable dynamic content publishing
• Ensured consistent experience across desktop and mobile devices

Delivery Approach

• Applied structured delivery with performance and UX as primary success metrics
• Leveraged modern tooling to improve maintainability and developer efficiency
• Validated cross-device compatibility and performance through QA cycles
• Collaborated closely with stakeholders to reflect brand identity accurately

Outcome

• Launched a modern, production-ready public web platform
• Improved performance, responsiveness, and SEO readiness
• Enabled non-technical teams to manage and publish content independently

Key takeaway: This project highlights my ability to deliver high-visibility, public-facing platforms that balance performance, content agility, and user experience through structured execution.