I serve as Product Manager for a US-based fitness coaching platform that enables coaches to manage clients remotely through a combination of nutrition tracking, workout programming, progress monitoring, and AI-assisted features. The platform supports iOS, Android, and a web-based coach dashboard, with a strong focus on scalability, usability, and coach efficiency.

Problem

• Growing technical debt across mobile apps, web dashboard, and backend services
• Manual workflows limiting coach scalability and client engagement
• Need for intelligent automation to reduce friction in meal planning and workout creation

My Role

• Own product strategy and roadmap across mobile, web, and backend systems
• Lead feature prioritization, delivery planning, and cross-functional execution
• Coordinate engineering, design, support, and marketing efforts

Core Platform Capabilities

Mobile Applications (Clients & Coaches)

• Macro and nutrition tracking with meal logging and food database
• Custom workout creation, scheduling, and workout tracking
• Progress tracking including weigh-ins, body metrics, and progress photos

Coach & Admin Web Dashboard

• Client profile and progress management
• Workout programming and meal plan management
• Billing, subscriptions, and coach onboarding workflows

AI-Powered Features

• AI Workout Creator: Assists coaches in generating structured workout plans based on goals, experience level, and available equipment
• AI Meal Planner: Generates personalized meal plans aligned with macro targets and dietary preferences
• AI Meal Scanner: Enables users to scan meals and extract nutritional data to simplify logging
• Workout Tracking Intelligence: Enhances progress tracking and consistency through automated insights

Delivery Approach

• Led technical debt reduction initiatives to stabilize mobile applications
• Phased backend and dashboard optimization to support platform scalability
• Shipped AI features incrementally with strong focus on usability and adoption
• Worked closely with support and marketing teams to drive coach onboarding

Outcome (Ongoing)

• Significant improvement in mobile app stability and performance
• Successful rollout of AI-assisted workout and nutrition features
• Improved coach efficiency and reduced manual workload
• Platform positioned for scalable growth across coaches and clients

Key takeaway: This product demonstrates my ability to manage a live, AI-enabled consumer platform by balancing technical stability, feature innovation, and business growth in a real production environment.