The situation
Race directors and sports event organisers were promoting events through fragmented channels — social media, email lists, third-party sites with no central home. Athletes looking for their next race had to check multiple places. There was no single destination for sports event discovery, and no scalable system for organisers to manage listings, reach participants, and track engagement.
What I was brought in to do
Deliver a centralised sports event discovery and management platform, end to end, over four months.
What I built
A web platform where organisers and clubs could list events, manage their profiles, and reach a broader audience, and where athletes could discover races, filter by type and location, and find relevant clubs and activities in one place.
The build integrated payments, mapping, and athlete activity data APIs, each of which carried its own delivery risk. I coordinated a cloud-based architecture to support the performance and scalability that a public-facing discovery platform needs, and QA cycles validated the integrations, the user journeys, and the cross-device experience before anything went live.
Throughout the project I stayed in contact with the event organisers and the platform owner, which kept the feature set grounded in how organisers actually work rather than in how we assumed they did.
The result
I delivered a production-ready sports event platform, live at racelookup.com. Organisers could reach athletes directly, and athletes had a single place to find what they were looking for.