The situation
Wellness content is only useful if the right person sees it at the right moment. The client had curated meditation and mindfulness content but no scalable way to manage, update, and deliver it. Content updates needed developer involvement, the mobile experience was disconnected from what the team wanted to publish, and there was no personalisation, so every user received the same content regardless of where they were in their journey.
What I was brought in to do
Deliver two connected systems within four months: a CMS for the content team and a mobile application for the end user.
What I built
The CMS gave the wellness team full control over content without touching the codebase, so sessions, programmes, and recommendations could be managed independently. The companion mobile application pulled from the CMS in real time, delivered guided sessions, tracked user progress, and surfaced personalised content based on where each user was in their journey.
The critical dependency was the sync between the two systems, since content published in the CMS had to appear in the app reliably and immediately. We treated that integration as the primary delivery risk and tested it continuously through development rather than only at the end.
I worked closely with wellness domain experts to confirm that the content structure and user journey reflected how people actually engage with meditation rather than how we assumed they did.
The result
The wellness platform was production-ready, with the content team able to publish independently and users receiving a personalised experience with no manual step needed between the two systems.