The situation
Wellness content is only valuable if the right person sees it at the right moment. The client had curated meditation and mindfulness content but no scalable system to manage, update, and deliver it. Content updates required developer involvement. The mobile experience was disconnected from what the team wanted to publish. And there was no personalisation — every user got the same thing regardless of where they were in their journey.
What I was hired to do
Deliver two connected systems — a CMS for the content team and a mobile application for the end user — in four months.
What I actually built
A CMS that gave the wellness team full control over content without touching the codebase — sessions, programmes, and recommendations managed independently. A companion mobile application that pulled from the CMS in real time, delivered guided sessions, tracked user progress, and surfaced personalised content based on where each user was in their journey.
The critical dependency was the sync between the two systems. Content published in the CMS had to appear in the app reliably and immediately. That integration was treated as the primary delivery risk and tested continuously throughout development, not just at the end.
Worked closely with wellness domain experts to validate that the content structure and user journey reflected how people actually engage with meditation — not how we assumed they did.
The result
A production-ready wellness platform where the content team could publish independently, and users received a personalised experience without any manual intervention between the two.