The situation
6 Pack Macros had a working product across iOS, Android, and a web coach dashboard, with real coaches and clients using it. The platform was carrying significant technical debt across all three surfaces, manual workflows limited how many clients a coach could realistically manage, and there was no automation to take the repetitive work off coaches’ plates. The product worked, but it did not scale.
What I was brought in to do
I owned the product end to end, covering roadmap, prioritization, delivery, and cross-functional execution across engineering, design, support, and marketing.
What I built
I started with stabilisation, reducing technical debt across the mobile apps and backend before building anything new.
Once the platform was stable, I shipped AI features in phases. An AI Workout Creator generates structured training plans based on a client’s goals, experience, and available equipment. An AI Meal Planner builds personalized nutrition plans aligned to macro targets. An AI Meal Scanner lets clients photograph a meal and extract the nutritional data instead of logging it manually. Workout tracking surfaces insights automatically rather than leaving coaches to dig for them.
Each feature shipped with a defined adoption goal, not only a release date. I worked closely with support and marketing so that coaches actually used the features.
Alongside the AI rollout, I led phased optimization of the coach dashboard, covering billing, subscriptions, client management, and onboarding workflows. Throughout, the goal was to reduce the manual work a coach does per client so they can take on more without burning out.
The result
Mobile app stability improved significantly, and AI features are live across workout and nutrition. Coach efficiency went up and manual workload went down, leaving the platform better positioned to scale. The engagement is ongoing.