My path into project management didn’t start with project management. It started at 12, tinkering with blog ideas and looking for something bigger to build. A lot of what I tried after that failed, but I came out of each attempt knowing more than I went in — which is really the point I want to make here. The businesses didn’t survive; what I learned running them did.
A teenage hustler
By 14, I launched my first marketing agency. It tanked. I moved on to founding a development company — another miss. Each attempt was a lesson in resilience.
My early failures weren’t wasted. They sparked a deeper interest in tech, and I went on to earn a degree in Software Engineering. Initially drawn to quality assurance, I used my SQA skills to validate freelance development projects. That’s when the project management bug bit me. I realised the true impact a good PM can have on team alignment, delivery, and ultimately the product.
Baking by day, managing by night
While exploring my path in tech, I was also managing my family’s bakery business — Freshbakes. Procurement, daily orders, credit-based vendor management, shop distributions. All while juggling freelance tech gigs and a growing interest in digital marketing and forex. Spoiler: those didn’t work out either.
But everything changed when I stepped fully into the project management role at Last Wave Technology. I went from overseeing freelance teams to leading SaaS development, building PMOs, and driving real impact through Agile processes and business analysis.
The deep dive into Web3
Among my most complex and rewarding experiences was managing the development of a decentralized exchange. The technical depth, compliance nuances, stakeholder coordination, and delivery pressures made it a crash course in advanced project management. It helped shape my confidence in navigating Web3, AI, and blockchain projects — blending traditional PM strategies with next-gen tech.
Today
I apply everything I’ve learned across tech, product, and delivery — while also modernizing internal systems at Freshbakes through automation and structured processes.
From launching MVPs to refining Agile governance and delivery frameworks, I’ve built and scaled systems that actually work.
Lessons so far
Looking back, a few things hold up. Starting early mattered less because of the head start and more because it gave me room to fail while the stakes were low. Balancing the bakery, freelance work, and study wasn’t luck or natural energy — it came down to deciding what got my attention and when. And every technical role I’ve held was easier to do well when someone was managing the work around it, which is a large part of why I moved toward project management in the first place. Progress hasn’t been a straight line, but it has been steady.
These days I’m less focused on managing individual projects and more on building the structure underneath them — the processes and checkpoints that keep the work steady whether or not any one person is having a good week.